Working with a tight timeframe?tied into the gallery reopening?we’ve brought?all of the?exhibition?artworks available at Mall Galleries?for sale?online and aligned?them with the?already available?private artworks.??
We’ve also used this project as an opportunity to implement some of the elements uncovered when we created?the digital roadmap?with the purpose of improving conversion rates.?Website users can now easily buy art and checkout directly on the website integrated with PayPal as a payment option. The shipping options have also been?refreshed for the post-Covid world, with a new automated workflow implemented?to create hundreds of artworks and products in a single step.?